An independent, evidence-based evaluation of Mabo, performance marketing built around your business.. Scored across 5 weighted criteria covering website presence, search visibility, trust, market presence, and customer satisfaction.
Overall evaluation score
Mabo combines specialist channel expertise, performance-focused strategy, and supporting technology to deliver measurable business impact rather than vanity metrics. The agency emphasises transparent reporting, commercial accountability, and flexible support that can span hands-on execution, strategic oversight, or multi-channel management.
Weight: 20%
Mabo has a substantive website with dedicated homepage, about, contact, services, audit, and multiple service-specific pages, plus clear positioning, contact details, and a broad service list, but the evidence does not include independent measures of site performance, traffic, or UX quality.
Weight: 20%
Search visibility evidence is limited to the mabo.co.uk domain being registered in September 2012 (~13 years old) and the homepage being updated in June 2026; no rankings, traffic, backlink, or keyword visibility data were provided, so the score is moderate and conservative.
Weight: 20%
Credibility is supported by verifiable firmographics (UK address, phone, email, founded 2013, LinkedIn presence, team size 51-200) and a positive Trustpilot profile (4.6/5 from 58 reviews), but it is tempered by one documented 1-star complaint and the lack of confirmed ratings on Clutch, Google, G2, Capterra, or BBB.
Weight: 15%
Mabo shows a solid but not dominant footprint through its own detailed website, LinkedIn company page, Trustpilot presence, and a Clutch listing, along with a 2013 founding date and 51-200 employee range, but broader third-party platform coverage and stronger cross-source visibility were not evidenced.
Weight: 10%
Customer satisfaction appears strong based on Trustpilot's 4.6/5 rating across 58 reviews and review themes citing communication, PPC expertise, proactive management, and improved performance, though the score is slightly reduced by one explicit negative review alleging disruptive changes, overspend, and reduced sales.
Mabo delivers flexible digital marketing support for ecommerce and lead generation businesses across PPC, paid social, and SEO, with strategy and execution aligned to commercial priorities.
Manages Paid Search and Shopping across Google, Microsoft, and Amazon, with a focus on return, efficiency, profit, lead quality, and measurable business impact.
Runs paid social campaigns across platforms such as Meta, Pinterest, and, for lead generation, LinkedIn, using audience targeting, creative testing, and conversion optimisation to drive growth.
Provides SEO strategy, technical SEO, content marketing, outreach and digital PR, SEO consultancy, and AI SEO to increase visibility, capture demand, and support long-term efficiency.
Supports ecommerce brands with connected PPC, paid social, and SEO strategies aligned to products, margins, seasonality, and revenue growth.
Builds lead generation strategies around pipeline, sales process, qualification criteria, and conversion journey to improve lead quality and drive revenue.
Offers advanced data analysis technology, smart product segmentation, tracking support, and custom automation and script development to improve insight, optimisation, and transparency.
I found concrete public pricing signals, but not a clean price card on Mabo’s own website. Mabo’s site consistently says the engagement is bespoke, performance-focused, and custom-fit, with free reviews/audits and no fixed-term contracts; it does not publish management fees or package prices. The concrete figures available publicly appear to come from reputable third-party directories: DesignRush lists Mabo’s minimal budget as under $1,000, while Clutch lists a $25,000+ minimum project size and a $150-$199/hr hourly rate band. Those directory figures may reflect directory-supplied profile data rather than a publicly published fee schedule from Mabo itself, so buyers should treat them as marketplace profile data points, not an official Mabo rate card.
Where this pricing information was traced from.
Mabo has a measurable third-party review presence on Trustpilot and a company listing on Clutch, but I could only find readable customer review text on Trustpilot. I did not find matching profiles for this specific company on G2, Capterra, or BBB in search results, and I could not confirm a Google business review listing from search results alone; overall, its visible public review reputation appears positive but concentrated mainly on Trustpilot.
58 reviews
Trustpilot reviewers mostly praise Mabo for strong communication, expertise in PPC/Google Ads, proactive account management, and measurable performance improvements. I also found one negative review criticizing disruptive account changes, overspend, and a drop in sales performance.
“Great service and a decent price. In depth knowledge and great understanding of our business. Highly recommend!”
“We have been with Mabo for the past four years and have been very impressed with their communication.”
“Lois has been exceptional throughout and used her expertise and dedication particularly in concentrating on higher value orders and revenue”
“Mabo's team made lots of automated changes to our accounts and removed 2 of our main keywords”
Strengths
Concerns
The mabo.co.uk domain was registered in September 2012 (~13 years old), with the homepage last modified June 2026. Figures are from a live RDAP domain lookup and HTTP headers, not estimated.
Domain registered
September 2012
Last updated
June 2026
Domain age
~13 years