An independent, evidence-based evaluation of Karooya, ppc tools and services to cut repetitive work and improve google, amazon, and microsoft ads performance.. Scored across 5 weighted criteria covering website presence, search visibility, trust, market presence, and customer satisfaction.
Overall evaluation score
Karooya helps advertisers save time and ad budget by surfacing poor-performing queries, connecting ad performance to sales outcomes, and automating repetitive optimization tasks so campaigns can scale more efficiently toward ACoS or ROAS goals.
Weight: 20%
Karooya has a substantive website with multiple product/service pages, pricing pages, an About page, clear service descriptions, published pricing, free-trial and satisfaction-guarantee messaging, and direct contact details (support@karooya.com and 620-708-4680), which indicates a strong web presence based on the evidence provided.
Weight: 20%
Search-visibility evidence is limited to the domain being registered since March 2013 (~13 years old) and the homepage being last modified in May 2026; no traffic, keyword rankings, backlink, or directory visibility metrics were provided, so the score is moderate and conservative.
Weight: 20%
Credibility is supported by a long-lived domain, identifiable location in Pune, India, published contact information, transparent pricing, and a LinkedIn company page source, but confidence is tempered by missing founded/team-size details and very limited third-party review coverage beyond one Capterra review.
Weight: 15%
Karooya shows a real but modest footprint through its own multi-page site, a LinkedIn company listing, a Capterra product listing, and a domain dating to 2013, yet the evidence does not show broader coverage on Clutch, G2, Trustpilot, Google, or BBB, so market presence appears present but limited.
Weight: 10%
Customer-satisfaction evidence is thin: the only confirmed review signal is one 5/5 Capterra review praising helpful support, ease of use, and positive results, alongside a minor note about setup trial-and-error, so the score stays above average but conservative due to the single-review sample.
Karooya provides a mix of PPC software and hands-on services centered on Google Ads, Amazon Ads, Microsoft Ads, and Amazon-store promotion through Google. Its solutions are designed to reduce repetitive management work, improve visibility into search-term and keyword performance, and automate optimization actions tied to sales outcomes.
Karooya offers negative keywords tools for Google Ads, Bing Ads, and Amazon Ads. The platform uses deep n-gram analysis of search terms to identify poor-performing queries and lets users block them at the campaign or account level.
The company integrates Google Ads data with Amazon Attribution to provide performance reporting at the account, campaign, ad group, and keyword levels, helping sellers measure sales impact more precisely.
Karooya provides automated portfolio bidding that updates keyword bids daily using Google Ads performance and Amazon sales data to help advertisers work toward ACoS or ROAS targets.
Its tools support automated labels based on sales performance, such as ACoS tiers, and offer set-once tag management so advertisers can change ads and keywords without rebuilding tracking URLs.
Karooya offers done-for-you campaign setup and management for Amazon sellers using Google Ads, including keyword research, campaign and ad group setup, ad creation, extensions, performance measurement, and bidding decisions informed by Amazon sales data.
The company also provides a one-time Google Ads optimization engagement focused on reducing wasted spend, identifying poor-performing traffic and ads, providing deeper account insights, and delivering a custom action plan limited to Google search ads.
Karooya offers automation tools for Amazon Ads including automated negatives for keywords and product targets, shared negative list rollout, daily search-term data archiving, and ad scheduling with day parting.
Karooya does publish real prices on its own site, but pricing is product-specific rather than a single agency-wide rate card. For the Negative Keywords Tool, first-party pricing starts at $300 for 6 months for accounts spending up to $10,000/month, scaling to $3,000 for 6 months up to $100,000/month; above that is custom. Karooya also publishes separate pricing for Amazon-focused products: Amazon Attribution starts at $300 for 6 months on one page and $600 for 6 months on another product page, while Portfolio Bidding starts at $900 for 6 months; done-for-you services are partly custom, though Karooya mentions fees starting at $500 for Google/Bing optimization and $100/month for Amazon Ads optimization service. Third-party directory figures like GoodFirms' $150/month and Capterra's ₹150/month should be treated as directory/vendor-listing data, not as the most authoritative source versus Karooya's own pricing pages.
Where this pricing information was traced from.
Karooya appears to have limited third-party review presence in the platforms checked. I found a confirmed listing on Capterra for Karooya's software product, with a single visible review that is strongly positive; I did not find a confirmed profile/listing for this specific company on Clutch, G2, Trustpilot, Google, or BBB in search results.
1 reviews
Karooya has a Capterra product listing with one visible 5-star review. The visible reviewer praises the helpful support staff, positive results, and an easy-to-use interface.
“Support staff is very helpful. Results are positive.”
“Customer support is very good. GUI is easy to use.”
“No complaints. Took a few try's to get things working like we wanted.”
“Again, support staff was very helpful in getting us up and running.”
Strengths
Concerns
The karooya.com domain was registered in March 2013 (~13 years old), with the homepage last modified May 2026. Figures are from a live RDAP domain lookup and HTTP headers, not estimated.
Domain registered
March 2013
Last updated
May 2026
Domain age
~13 years