Karooya

• Pricing model: Primarily flat-rate subscription pricing tied to the advertiser's last month's ad spend, usually billed upfront for 6-month terms. Karooya also sells add-on automation modules and some done-for-you services with custom quotes or stated starting monthly fees.
• Starting price: $300 / 6 months
• Typical range: $300-$3,000 / 6 months
• Billing: Flat-rate subscription based on ad spend bands; commonly prepaid for 6 months. Some listings also describe monthly-equivalent pricing, and Karooya offers service add-ons/custom quotes for larger spends.
• Contract terms: Most published first-party pricing is for 6-month subscription plans. Above certain spend thresholds, pricing is custom via contact/sales.
• Free trial: Yes. Karooya states the trial is free / no credit card required for its Negative Keywords Tool and Amazon Ads negative keywords tool.
• Guarantee: Guaranteed satisfaction: Karooya says if you are not happy with the product, they won't charge you.

Karooya does publish real prices on its own site, but pricing is product-specific rather than a single agency-wide rate card. For the Negative Keywords Tool, first-party pricing starts at $300 for 6 months for accounts spending up to $10,000/month, scaling to $3,000 for 6 months up to $100,000/month; above that is custom. Karooya also publishes separate pricing for Amazon-focused products: Amazon Attribution starts at $300 for 6 months on one page and $600 for 6 months on another product page, while Portfolio Bidding starts at $900 for 6 months; done-for-you services are partly custom, though Karooya mentions fees starting at $500 for Google/Bing optimization and $100/month for Amazon Ads optimization service. Third-party directory figures like GoodFirms' $150/month and Capterra's ₹150/month should be treated as directory/vendor-listing data, not as the most authoritative source versus Karooya's own pricing pages.

Based on the evidence available, a Karooya engagement appears to start with account access and/or an audit, then move into setup or optimization work, followed by client review/approval and ongoing monitoring through Karooya’s reporting and automation tools. The strongest direct process evidence comes from Karooya’s own product and service pages, with only very limited customer-review evidence confirming that support is helpful and setup can involve some trial and error.

1. 1

   Connect accounts or share access for audit

   The engagement begins by giving Karooya access to the ad account data. Their audit page says a prospective client links the account to an MCC account to generate an audit report, and their negative-keywords workflow starts with securely connecting Google Ads or Microsoft Ads so Karooya can ingest search-term and performance data.

2. 2

   Review the audit and identify opportunities

   Karooya analyzes the account to find optimization opportunities before work is proposed or performed. Its audit materials describe surfacing growth and optimization opportunities, while its service page says it performs a deep audit of the ads account and delivers the findings.

3. 3

   Set up campaigns, tracking, and core assets

   For Google Ads management for Amazon sellers, Karooya then handles the initial build or rebuild of the program. The company says it manages the entire setup, including keyword research, ad copy, and going live, and its Amazon Attribution pages emphasize putting tracking in place so performance can be measured at account, campaign, ad group, and keyword level.

4. 4

   Review recommendations and approve changes

   Before changes are pushed live, Karooya presents recommendations for review rather than silently applying everything. Its negative-keywords workflow shows a review stage where users bulk-approve recommended negatives, ignore edge cases, inspect the underlying search queries and metrics, and add custom terms when needed.

5. 5

   Push changes into campaigns and launch

   After approval, Karooya syncs the agreed changes into the ad platforms and gets campaigns live. Their product pages describe one-click syncing of negatives to campaigns, ad groups, or shared lists, and their management service page says they handle going live for Google Ads for Amazon stores.

6. 6

   Monitor performance and optimize iteratively

   Once live, Karooya continues optimization through reporting and repeated adjustments. Their pages describe merged Google Ads and Amazon Attribution reporting, daily portfolio bid updates to pursue ACoS/ROAS goals, downloadable predefined reports for audits, and an ongoing cycle of tracking impact and iterating weekly to keep waste under control.