An independent, evidence-based evaluation of Hanapin Marketing, performance marketing agency now part of brainlabs.. Scored across 5 weighted criteria covering website presence, search visibility, trust, market presence, and customer satisfaction.
Overall evaluation score
Hanapin helped businesses grow through specialist paid media and performance marketing expertise, and now connects clients to Brainlabs’ wider test-and-learn digital marketing capabilities.
Weight: 20%
Hanapin has a live website with clear service positioning around paid search, paid social, Amazon advertising, CRO, shopping ads, and programmatic, plus contact details and supporting first-party materials, but the homepage now primarily states "Hanapin is now Brainlabs," which suggests a reduced standalone web presence.
Weight: 20%
The evidence shows hanapinmarketing.com is an established domain registered in December 2003 with the homepage last modified in June 2026, but there are no actual traffic, ranking, backlink, or other visibility metrics provided, so the score must remain moderate.
Weight: 20%
Credibility is supported by a verifiable Bloomington address/phone number, a LinkedIn company page showing 201-500 employees, and a BBB business profile, plus one strong 5/5 Clutch review, but the review base is extremely thin and BBB is marked Not Rated/non-accredited.
Weight: 15%
Hanapin shows a meaningful footprint through its longstanding domain, LinkedIn presence, BBB listing, Clutch profile, and the fact that its website and LinkedIn both state it is now part of Brainlabs, but the accessible evidence across third-party platforms is still limited.
Weight: 10%
Customer satisfaction evidence is positive but sparse: there is one detailed 5/5 Clutch review praising responsiveness and significant lead-generation impact, while no confirmed review volume was found on Google, Trustpilot, or Capterra and G2/BBB did not provide usable rating data.
Hanapin Marketing offered performance marketing services for businesses seeking digital advertising management and growth support, with a primary emphasis on PPC and related paid media channels.
Managed PPC and paid search campaigns as a core service area.
Supported paid social advertising as part of its digital media offering.
Provided Amazon advertising services for brands selling through the platform.
Offered CRO services to improve website performance and marketing outcomes.
Managed shopping ad campaigns as part of ecommerce-focused advertising support.
Included programmatic advertising within its paid media capabilities.
I found no first-party page publishing a concrete buy-now fee, package price, setup fee, or minimum monthly retainer for Hanapin Marketing. Hanapin’s own PDFs do, however, clearly describe the pricing model as custom and retainer-oriented: agencies like Hanapin charge either a percentage of ad spend or a flat monthly fee, and Hanapin specifically offers PPC audit, retainer, and full-service management services, including project-based and hourly-per-month arrangements. The only concrete numbers I found are third-party directory figures: Clutch, Agency Source, and iTRate all list Hanapin at $100–$149/hr; Clutch additionally says the most common project size is $10,000–$49,999 and project minimum is undisclosed. Those directory numbers are estimates/listings from third-party platforms, not a first-party published Hanapin rate card.
Where this pricing information was traced from.
Hanapin Marketing has a limited visible third-party review footprint in the platforms checked. I found a confirmed review profile on Clutch with one detailed, strongly positive client review, and a BBB business profile without a customer rating or visible customer review text. I also found a G2 company page in search results, but no visible rating, review count, or readable review text for this company in the accessible results. I did not find confirmed listings for this specific company on Trustpilot, Google, or Capterra.
1 reviews
The visible Clutch review is highly positive and emphasizes strong performance, responsiveness, and meaningful business impact. The reviewer says Hanapin improved lead generation substantially and acted like a true partner.
“I can’t even tell you how well they’ve performed.”
“Hanapin was proactive and responsive throughout the project, and the work they delivered has resulted in a significant increase in lead generation each month.”
“Hanapin Marketing actually cares about their clients’ business in the non-financial way.”
“They’re always responsive.”
Search results show a G2 page for Hanapin Marketing, indicating the company has a presence on G2. However, in the accessible result I could not verify a visible star rating, review count, or read actual review text for Hanapin Marketing itself.
BBB has a business profile for Hanapin Marketing, LLC tied to hanapinmarketing.com in Bloomington, Indiana. The profile is not accredited and is marked Not Rated, with no visible customer review text in the accessible page content.
Strengths
Concerns
The hanapinmarketing.com domain was registered in December 2003 (~22 years old), with the homepage last modified June 2026. Figures are from a live RDAP domain lookup and HTTP headers, not estimated.
Domain registered
December 2003
Last updated
June 2026
Domain age
~22 years