Excella PPC — Detailed Report

An independent, evidence-based evaluation of Excella PPC, senior-led ppc agency running google, microsoft, and paid social accounts end to end.. Scored across 5 weighted criteria covering website presence, search visibility, trust, market presence, and customer satisfaction.

64/ 100

Overall evaluation score

Clients work directly with senior specialists who manage campaigns themselves, aiming to generate more qualified leads, lower cost per acquisition, and higher ROAS through tailored, data-driven PPC management.

Score breakdown

Website Presence

Weight: 20%

78/100

Excella PPC has a clear, service-specific website with homepage, about, and contact pages, detailed PPC offerings, a free audit offer, and a listed Kyiv address/email, but the evidence does not show broader site depth, phone availability, or stronger proof assets like extensive case studies on-site.

Search Visibility

Weight: 20%

32/100

Search visibility evidence is thin and conservative: the bundle only confirms the excellappc.com domain was registered in November 2023 (~2 years old) and last modified in November 2025, with no organic traffic, ranking, backlink, or search-impression metrics provided.

Trust & Credibility

Weight: 20%

74/100

Credibility is supported by verifiable firmographics (founded 2017, 11-50 employees, Kyiv address, LinkedIn presence) and strong third-party reviews on Clutch (5.0/5 from 25 reviews) plus Trustpilot (4/5 from 3 reviews), but breadth is limited because Google, Capterra, and BBB listings were not verified and G2 data was incomplete.

Market Presence

Weight: 15%

61/100

Excella PPC shows a moderate market footprint through its own site, LinkedIn, Clutch, Trustpilot, and a detectable G2 entry, but overall presence appears relatively narrow beyond a few platforms and the domain itself is only about two years old based on the provided search-visibility evidence.

Customer Satisfaction

Weight: 10%

87/100

Customer satisfaction appears strong based on the available reviews: Clutch shows 25 reviews at 5/5 and Trustpilot shows 3 reviews with a reported 4/5 profile and uniformly positive visible review samples, with only one noted concern about conversion-rate expectations.

What Excella PPC does

Excella PPC provides end-to-end paid media management led by senior specialists across Google Ads, Microsoft Ads, and Meta Ads. Its process centers on fit assessment, audits, account structure, tracking, optimization, and long-term scaling tied to business outcomes.

Google Ads Management

Builds, audits, and manages Google Ads campaigns end to end, including Search, Performance Max, Display, YouTube, Demand Gen, and Shopping.

Microsoft Ads Management

Handles Microsoft Ads strategy, setup, optimization, Shopping ads, audience targeting, bid adjustments, and campaign scaling across the Microsoft network.

Meta Ads Management

Provides full-cycle Facebook and Instagram ads services including audits, tracking setup, account structure, custom audiences, optimization, and scaling for ecommerce and lead generation.

Audit and Consultation

Offers PPC, Google Ads, Microsoft Ads, and Meta Ads audits with practical recommendations, fit checks, and direct consultation from senior specialists.

Tracking and Account Foundations

Sets up and validates conversion tracking, including account structure, conversion definitions, signal quality, and measurement foundations to support optimization.

Ecommerce and Lead Gen PPC

Supports ecommerce brands, SaaS, B2B lead generation, and local service businesses with PPC programs focused on qualified leads, revenue growth, and efficient acquisition.

Pricing

  • Pricing model: Custom-quoted PPC management engagement, most consistently evidenced as ongoing monthly management/retainer-style work rather than fixed packages. Public directory profiles also show hourly-rate bands and minimum project budgets, but Excella PPC's own site does not publish standard plans or package pricing.
  • Starting price: $5,000+ minimum project size
  • Typical range: $10,000-$49,999 typical project spend
  • Billing: Custom quote; likely ongoing monthly management for PPC accounts, with directories also listing hourly rate bands ($25-$99/hr depending on source).
  • Free trial: Free PPC audit is offered on the company website.

What's included

  • Google Ads management
  • Microsoft Ads / Bing Ads management
  • Meta Ads management
  • LinkedIn Ads management
  • Amazon Ads management
  • TikTok Ads management
  • Web analytics / GA4 / Tag Manager
  • Account structure
  • Conversion tracking
  • Keyword strategy
  • Creative testing
  • Ongoing optimization and scaling

Excella PPC's own website emphasizes tailored, competitive pricing and a free PPC audit, but it does not publish explicit dollar-denominated plans, retainers, setup fees, or package menus. The clearest concrete numbers come from third-party directories: Clutch lists a $5,000+ minimum project size, $50-$99/hr average hourly rate, and says reviewed clients invested from $10,000 to $250,000+ with the most common project size at $10,000-$49,999. Other directories differ somewhat: GoodFirms lists $25-$49/hr and common project cost of $10,001-$50,000, DesignRush lists $25/hr and a $1,000-$10,000 minimal budget, and TechBehemoths says they aim for projects above $10,000; these are directory-reported estimates/profile data, not clearly agency-published price cards.

Sources (9)

Where this pricing information was traced from.

Reviews & reputation

Excella PPC has a clear third-party review presence on Clutch, Trustpilot, and G2, with the strongest and most detailed footprint on Clutch. I could not verify a company listing for Excella PPC on Capterra, BBB, or Google based on search-visible evidence, so its cross-platform reputation appears positive but relatively limited in breadth beyond a few platforms. ([clutch.co](https://clutch.co/profile/excella-ppc?utm_source=openai))

  • Top Sales AgenciesNo reviews yet
  • Clutch
    5.0/5

    25 reviews

    Clutch reviewers consistently praise Excella PPC for proactive communication, timely delivery, and strong PPC performance improvements. Review highlights on the profile also emphasize flexibility, long-term results, and good value for cost. ([clutch.co](https://clutch.co/profile/excella-ppc?utm_source=openai))

    • Kunal Sheth · Founder & CEO, Fountain Gifts5.0

      Excella PPC has exceeded our expectations.

      Feb 5, 2025Read on Clutch
    • Jordan Lee · Support Lead, Smart Irrigation USA5.0

      We've been impressed by how much they care about our business.

      Mar 12, 2026Read on Clutch
    • Clarence Morales · Marketing Manager, HOMDROMTREM LLC5.0

      Excella PPC is totally engaged in the process and doesn't delegate work to junior teammates.

      Apr 27, 2026Read on Clutch
    • Verified reviewer5.0

      Already referred Excella PPC to 2 other founders

  • G2Listed

    I found a G2 product presence for Excella PPC via its alternatives/competitors page, which confirms that G2 has an entry for the company. However, the search-visible page did not expose Excella PPC's own rating, review count, or readable individual review text. ([g2.com](https://www.g2.com/products/excella-ppc/competitors/alternatives))

  • Trustpilot
    4.0/5

    3 reviews

    Trustpilot reviews are uniformly positive in the visible sample, focusing on Google Ads expertise, stronger profitability, and noticeable business growth. Reviewers also mention improved local discoverability and a desire to continue working with the agency. ([trustpilot.com](https://www.trustpilot.com/review/excellappc.com))

    • Isabella Turner5.0

      We had a great experience working with Excella PPC. They really know what they're doing when it comes to Google Ads and PPC marketing overall.

    • Paxton Wade5.0

      Great Google Ads results for our e-commerce brand.

      Mar 25, 2026Read on Trustpilot
    • Cesar Silva5.0

      Working with Excella PPC completely changed the way we approach advertising. They built our campaigns from scratch and made it much easier for customers to find us locally.

      Sep 20, 2025Read on Trustpilot
  • GoogleNot listed
  • CapterraNot listed
  • BBBNot listed

Strengths

  • +Strong PPC and Google Ads performance improvements
  • +Responsive and proactive communication
  • +Organized, timely project delivery
  • +Solid value for cost
  • +Focus on real business results

Concerns

  • Limited verified review presence outside Clutch, Trustpilot, and G2
  • One reviewer wanted a better conversion rate

Search visibility

The excellappc.com domain was registered in November 2023 (~2 years old), with the homepage last modified November 2025. Figures are from a live RDAP domain lookup and HTTP headers, not estimated.

Domain registered

November 2023

Last updated

November 2025

Domain age

~2 years