Brafton

• Pricing model: Custom quote built around Brafton’s internal "unit" pricing system, sold primarily as monthly retainers/packages for ongoing services, with some à la carte and hourly-equivalent work. Published examples show monthly packages, per-deliverable unit pricing, and some project/account-based pricing.
• Starting price: $50 / post
• Typical range: $1,000-$5,300 / month
• Billing: Primarily monthly retainer/package billing using Brafton "units" (1 unit = $100 on Brafton’s PPC pricing page), plus à la carte per-deliverable pricing and some hourly-style billing at 2 units ($200) per consulting/work hour. Examples published by Brafton include PPC management at 10 units/month ($1,000/mo), social packages at 33-53 units/month ($3,300-$5,300/mo), and SEO/on-page consulting at 2 units/hour ($200/hr).
• Contract terms: Brafton says social packages can be started/stopped as needed and that clients are not locked into a rigid, lengthy contract; no universal minimum term was found. Directory listings also show a minimum project size of $5,000+.

Brafton does publish real service pricing on its own site, but much of it is expressed in internal "units" rather than plain dollars. Brafton’s PPC pricing page explicitly states that 1 unit = $100, which allows conversion of many catalog prices into USD; for example, 10 units/month = $1,000/month and 33-53 units/month = $3,300-$5,300/month. Third-party directories such as Clutch and ITProfiles consistently report Brafton at $150-$199/hour with a $5,000+ minimum project size, but those are directory-reported bands rather than agency-published fees.

Brafton appears to run engagements as a managed content/SEO program: they start with discovery and audits, build keyword-driven strategy and a content calendar, produce briefs and draft assets, route work through client review/approval, then publish or deploy content and report on progress in recurring meetings. Across client reviews, the experience is described as organized, communication-heavy, and driven by assigned project managers and scheduled deliverables.

1. 1

   Align goals and onboard stakeholders

   The engagement begins with Brafton learning the client’s business, goals and internal constraints, then assigning project managers and establishing communication rhythms. Reviews describe Brafton integrating with the client’s own project-management setup, adapting to internal processes, and serving as the main driver of ongoing communication.

2. 2

   Audit the site and research the market

   Early work commonly includes technical or messaging audits and research into target audiences, competitors and SEO opportunities. Clients specifically describe website audits with a final report, while Brafton’s own materials describe brand/market research, competitor analysis and persona-development interviews as part of strategy work.

3. 3

   Build the content and SEO plan

   Brafton then turns research into a strategy centered on keywords, search intent and planned content. Review evidence mentions development of an SEO strategy and content calendar, and Brafton’s Search Performance Brief page describes a data-driven brief built around in-depth keyword research and SERP analysis.

4. 4

   Draft briefs and create assets

   Once the plan is set, Brafton prepares research briefs and produces the agreed deliverables, such as blog posts, landing-page updates, graphics, videos and related assets. Clients describe a sequence where Brafton researches SEO terms, writes research briefs, then provides copy; other reviews mention Brafton creating blogs, ads, graphics and other marketing collateral.

5. 5

   Review, approve and refine deliverables

   Work is then routed through client feedback before finalization, with Brafton maintaining recurring check-ins and adjusting to comments. Evidence from reviews and product pages shows clients reviewing briefs, meeting weekly or biweekly to discuss progress and calendars, and using Brafton’s platform to approve or reject deliverables and leave feedback.

6. 6

   Publish, optimize and report performance

   After approval, Brafton deploys content or implements the optimization work, such as posting to the client’s blog, updating pages, or managing related promotion and tracking. Clients describe Brafton deploying blog content, handling SEO implementation and Google Ads/analytics tracking, while Brafton’s platform and service pages emphasize measuring performance through analytics integrations and ongoing optimization.