An independent, evidence-based evaluation of AppointmentSetter.com, ai dm setter and appointment-setting support for coaching businesses.. Scored across 5 weighted criteria covering website presence, search visibility, trust, market presence, and customer satisfaction.
Overall evaluation score
AppointmentSetter.com promises more qualified calls, more sales, and less management complexity by replacing or augmenting human DM setters with an AI-driven appointment-setting system that responds instantly, works around the clock, and avoids the hiring, ramping, and retention burden of a human team.
Weight: 20%
The company has a functioning multi-page site with a homepage, program page, reviews page, and booking/confirmation flow, and the site clearly explains its AI DM setter, DFY recruiting/training, and certification offers; however, key business details like location, phone, email, address, team size, and transparent first-party pricing were not evidenced.
Weight: 20%
Search visibility evidence is limited to the domain being old (registered March 2005, ~21 years) and recently updated (June 2026), but no traffic, rankings, backlink, or broader search-performance signals were provided, so this should be scored conservatively.
Weight: 20%
Credibility is supported by a verifiable Trustpilot profile tied to the domain with 93 reviews and a 4.1/5 rating plus a founder LinkedIn source, but confidence is reduced because firmographic details such as location, address, phone, email, and team size were not verified and negative review themes include scam/overpricing and refund complaints.
Weight: 15%
AppointmentSetter.com shows some market footprint through its own multi-page web presence, a LinkedIn profile reference, and a substantial Trustpilot profile, but it could not be verified on Clutch, G2, Google, Capterra, or BBB, and core company footprint details like location and team size were absent.
Weight: 10%
Customer satisfaction appears moderately positive based on Trustpilot at 4.1/5 from 93 reviews, with reviewers praising supportive coaching, structured training, and some successful outcomes, but the score is tempered by documented complaints about overpricing, unmet expectations, and refund difficulty.
AppointmentSetter.com provides DM-based appointment-setting solutions for coaching businesses, with a current emphasis on an AI DM Setter that books qualified sales calls without the operational overhead of a human setter team.
An AI-driven DM appointment-setting system for high-ticket coaches that is presented as live in about one week, able to respond instantly around the clock, and capable of handling large follow-up volumes without quality dropping.
Support for installing appointment-setting processes intended to help business owners scale through more qualified booked calls and improved DM conversion.
Done-for-you recruiting and training support for certified appointment setters, based on the company's broader offer set described in the research summary.
Programs designed to help coaches and consultants improve booked-appointment performance and scale their businesses.
Training and certification for individuals who want to become remote appointment setters.
I found no authoritative dollar pricing published on AppointmentSetter.com's own pages that I could verify directly; the site is largely lead-gen oriented and pushes visitors to apply or book a call. The only concrete spend figures I found were third-party directory figures on DesignRush listing AppointmentSetter with a minimal budget of $1,000-$10,000 and an average hourly rate of $200/hr, but that profile points to appointmentsetter.ca rather than appointmentsetter.com, so treat those as directory-supplied estimates for a same-named appointment-setting firm, not a confirmed first-party price card for this exact domain. For the exact AppointmentSetter.com business model, the agency's own site supports a custom-quote, service-led engagement model, and a mirrored Google review on DesignRush specifically mentions a "free quote" and claims the quote is customized.
Where this pricing information was traced from.
AppointmentSetter.com has a clearly identifiable third-party review presence on Trustpilot, where the profile matches the company domain and shows a substantial volume of reviews. I could not verify a matching profile/listing for this specific company on Clutch, G2, Google, Capterra, or BBB from search results, so its visible third-party reputation appears limited mainly to Trustpilot.
93 reviews
Trustpilot reviewers are mixed but skew positive overall: many praise the coaching, support, mindset development, and help learning appointment-setting skills, while some negative reviewers call the program overpriced or misleading and say promised outcomes or refunds were hard to achieve. The company profile is explicitly tied to the appointmentsetter.com domain and appears as "AppointmentSetter.com (Bastiaan Slot)."
“Please don’t buy this course this is a scam you can find this for free everywhere and people sharing all information for free I payed to much and didn’t get anything”
“NAS didn’t just teach me a valuable new skill, it completely shifted my mindset. I connected with like-minded people who share the same goals and the guidance from all the coaches was exceptional.”
“The coaches are top-tier—knowledgeable, supportive, and truly invested in your growth. Weekly trainings cover everything from mindset to live role plays and setting QA, giving you real tools to succeed.”
“Loved the organization, the RP system, the personalized help from the coaches. The placement phase is really helpful and well-guided, I got my first appointment setting role within 90 days into the program.”
Strengths
Concerns
The appointmentsetter.com domain was registered in March 2005 (~21 years old), with the homepage last modified June 2026. Figures are from a live RDAP domain lookup and HTTP headers, not estimated.
Domain registered
March 2005
Last updated
June 2026
Domain age
~21 years