Merkle vs Propeller

A head-to-head comparison of Merkle and Propeller in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Merkle

We power the experience economy.

82/ 100 overallHigher score

Propeller

Digital agency delivering stand-out experiences that generate results.

78/ 100 overall

Score-by-score

Criterion	Merkle	Propeller
Website Presence(20%)	90	86
Search Visibility(20%)	68	58
Trust & Credibility(20%)	86	84
Market Presence(15%)	88	78
Customer Satisfaction(10%)	74	88
Overall	82	78

Pricing at a glance

Merkle

Model: Primarily custom-quoted enterprise services engagements, with evidence of per-project and hourly billing on agency directories. For Merkle’s own CXM/Data Accelerator productized offering, the pricing model is usage-based/pay-as-you-go based on implemented modules and data volume.
Typical range: $150–$199 / hr

Full Merkle pricing →

Propeller

Model: Primarily custom-quoted agency engagements: per-project for website/design/development work, ongoing monthly retainer for digital marketing/performance services, and at least one named always-on growth retainer product (Gravity AI).
Typical range: $25,000 - $50,000 per project

Full Propeller pricing →

Merkle profile →Propeller profile →← All ppc agencies