Top Sales Agencies

Merkle vs Optimize Your Marketing

A head-to-head comparison of Merkle and Optimize Your Marketing in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Merkle

We power the experience economy.

82/ 100 overallHigher score
Optimize Your Marketing

Small digital marketing agency focused on paid media and growth marketing for B2B companies.

69/ 100 overall

Score-by-score

CriterionMerkleOptimize Your Marketing
Website Presence(20%)9060
Search Visibility(20%)6868
Trust & Credibility(20%)8674
Market Presence(15%)8862
Customer Satisfaction(10%)7486
Overall8269

Pricing at a glance

Merkle

Model
Primarily custom-quoted enterprise services engagements, with evidence of per-project and hourly billing on agency directories. For Merkle’s own CXM/Data Accelerator productized offering, the pricing model is usage-based/pay-as-you-go based on implemented modules and data volume.
Typical range
$150–$199 / hr
Full Merkle pricing →

Optimize Your Marketing

Model
Custom-quoted digital marketing engagements, with evidence of both ongoing monthly/retainer-style work and one-off project/strategy work. Positioning on Clutch emphasizes a "B2B Google Ads Consultancy - One Time Strategy," while client reviews also show ongoing PPC, social media, email, SEO, and web work.
Typical range
$100-$250 per consulting call
Full Optimize Your Marketing pricing →
Merkle profile →Optimize Your Marketing profile →← All ppc agencies