Merkle vs OpenMoves

A head-to-head comparison of Merkle and OpenMoves in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Merkle

We power the experience economy.

82/ 100 overallHigher score

OpenMoves

Power your growth with performance marketing.

67/ 100 overall

Score-by-score

Criterion	Merkle	OpenMoves
Website Presence(20%)	90	85
Search Visibility(20%)	68	62
Trust & Credibility(20%)	86	74
Market Presence(15%)	88	71
Customer Satisfaction(10%)	74	25
Overall	82	67

Pricing at a glance

Merkle

Model: Primarily custom-quoted enterprise services engagements, with evidence of per-project and hourly billing on agency directories. For Merkle’s own CXM/Data Accelerator productized offering, the pricing model is usage-based/pay-as-you-go based on implemented modules and data volume.
Typical range: $150–$199 / hr

Full Merkle pricing →

OpenMoves

Model: Hybrid offering: (1) custom-quoted digital marketing agency engagements that appear to be billed as monthly retainer and/or project-based work, and (2) a separate SaaS email marketing product (OpenMoves OM3) sold on subscription tiers with optional full-service add-ons.
Typical range: $25-$350 / month

Full OpenMoves pricing →

Merkle profile →OpenMoves profile →← All ppc agencies