Merkle vs Obility

A head-to-head comparison of Merkle and Obility in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Merkle

We power the experience economy.

82/ 100 overallHigher score

Obility

Scalable digital marketing for hyper-growth B2B tech companies.

72/ 100 overall

Score-by-score

Criterion	Merkle	Obility
Website Presence(20%)	90	84
Search Visibility(20%)	68	46
Trust & Credibility(20%)	86	78
Market Presence(15%)	88	74
Customer Satisfaction(10%)	74	82
Overall	82	72

Pricing at a glance

Merkle

Model: Primarily custom-quoted enterprise services engagements, with evidence of per-project and hourly billing on agency directories. For Merkle’s own CXM/Data Accelerator productized offering, the pricing model is usage-based/pay-as-you-go based on implemented modules and data volume.
Typical range: $150–$199 / hr

Full Merkle pricing →

Obility

Model: Hybrid monthly retainer pricing with named packages plus add-ons: a month-to-month hourly-support package (Guide), an annual paid-media retainer package for startups (Ascent), a custom/tiered annual growth package tied to media spend (Summit), and separately priced add-ons/projects for SEO/GEO, dashboards, content, and marketing operations.
Typical range: $1,500+ to $5,450+ / month

Full Obility pricing →

Merkle profile →Obility profile →← All ppc agencies