A head-to-head comparison of Ladder and Logical Position in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.
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| Criterion | Ladder | Logical Position |
|---|---|---|
| Website Presence(20%) | 84 | 92 |
| Search Visibility(20%) | 52 | 62 |
| Trust & Credibility(20%) | 68 | 88 |
| Market Presence(15%) | 66 | 86 |
| Customer Satisfaction(10%) | 72 | 81 |
| Overall | 68 | 82 |