Impression vs Merkle

A head-to-head comparison of Impression and Merkle in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Impression

Evidence into Action.

78/ 100 overall

Merkle

We power the experience economy.

82/ 100 overallHigher score

Score-by-score

Criterion	Impression	Merkle
Website Presence(20%)	90	90
Search Visibility(20%)	58	68
Trust & Credibility(20%)	82	86
Market Presence(15%)	84	88
Customer Satisfaction(10%)	79	74
Overall	78	82

Pricing at a glance

Impression

Model: Custom-quoted digital marketing engagements, with strong evidence of a monthly retainer / monthly management-fee model for retained services; they also appear to take project-based work and can bill hourly for some scopes.
Typical range: $150-$199 / hr

Full Impression pricing →

Merkle

Model: Primarily custom-quoted enterprise services engagements, with evidence of per-project and hourly billing on agency directories. For Merkle’s own CXM/Data Accelerator productized offering, the pricing model is usage-based/pay-as-you-go based on implemented modules and data volume.
Typical range: $150–$199 / hr

Full Merkle pricing →

Impression profile →Merkle profile →← All ppc agencies