HawkSEM vs Impression

A head-to-head comparison of HawkSEM and Impression in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

HawkSEM

SEM agency focused on ROI, revenue growth, and quality conversions.

80/ 100 overallHigher score

Impression

Evidence into Action.

78/ 100 overall

Score-by-score

Criterion	HawkSEM	Impression
Website Presence(20%)	91	90
Search Visibility(20%)	62	58
Trust & Credibility(20%)	85	82
Market Presence(15%)	84	84
Customer Satisfaction(10%)	78	79
Overall	80	78

Pricing at a glance

HawkSEM

Model: Primarily a custom monthly flat-fee retainer for ongoing digital marketing management, with service-specific monthly tiers published on HawkSEM pages. HawkSEM also publicly says PPC agencies may use percentage-of-ad-spend, performance-based, or hybrid pricing, but HawkSEM states it prefers a flat monthly management fee. Some services are offered month-to-month, and Amazon PPC also mentions optional short-term 1- or 2-month engagements.
Typical range: $1,200-$10,000+ / mo

Full HawkSEM pricing →

Impression

Model: Custom-quoted digital marketing engagements, with strong evidence of a monthly retainer / monthly management-fee model for retained services; they also appear to take project-based work and can bill hourly for some scopes.
Typical range: $150-$199 / hr

Full Impression pricing →

HawkSEM profile →Impression profile →← All ppc agencies