Effeect vs Merkle

A head-to-head comparison of Effeect and Merkle in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Effeect

International full-service digital marketing agency blending SEO, paid media, social, email, and CRO into one accountable strategy.

51/ 100 overall
Merkle

We power the experience economy.

82/ 100 overallHigher score

Score-by-score

CriterionEffeectMerkle
Website Presence(20%)7190
Search Visibility(20%)3468
Trust & Credibility(20%)5586
Market Presence(15%)5288
Customer Satisfaction(10%)3874
Overall5182

Pricing at a glance

Effeect

Model
Primarily monthly package/retainer pricing for ongoing digital marketing services, with tiered service packages published for PPC, SEO, social media marketing, and email marketing. Clutch and Effeect’s own package pages indicate fixed monthly plans rather than pay-per-lead or pay-per-appointment pricing.
Typical range
$800-$3,000/month
Full Effeect pricing →

Merkle

Model
Primarily custom-quoted enterprise services engagements, with evidence of per-project and hourly billing on agency directories. For Merkle’s own CXM/Data Accelerator productized offering, the pricing model is usage-based/pay-as-you-go based on implemented modules and data volume.
Typical range
$150–$199 / hr
Full Merkle pricing →