Directiveconsulting vs Merkle

A head-to-head comparison of Directiveconsulting and Merkle in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Directiveconsulting

B2B marketing agency focused on qualified pipeline and sustainable growth.

75/ 100 overall
Merkle

We power the experience economy.

82/ 100 overallHigher score

Score-by-score

CriterionDirectiveconsultingMerkle
Website Presence(20%)8990
Search Visibility(20%)5868
Trust & Credibility(20%)7686
Market Presence(15%)8188
Customer Satisfaction(10%)6774
Overall7582

Pricing at a glance

Directiveconsulting

Model
Primarily a custom monthly retainer agency, with one publicly priced startup package. Directive also sells at least one low-ticket self-serve digital course. Third-party directories/review aggregators suggest custom engagements can also be discussed in project-budget terms, but the agency’s own site frames the managed-services offer as ongoing monthly billing.
Typical range
$6,500/mo and up
Full Directiveconsulting pricing →

Merkle

Model
Primarily custom-quoted enterprise services engagements, with evidence of per-project and hourly billing on agency directories. For Merkle’s own CXM/Data Accelerator productized offering, the pricing model is usage-based/pay-as-you-go based on implemented modules and data volume.
Typical range
$150–$199 / hr
Full Merkle pricing →