Cleverly vs NPWS

A head-to-head comparison of Cleverly and NPWS in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Cleverly

World-class B2B lead generation agency that scales qualified leads across LinkedIn, cold email, and cold calling.

64/ 100 overall

NPWS

Performance-focused B2B growth marketing for complex industries.

78/ 100 overallHigher score

Score-by-score

Criterion	Cleverly	NPWS
Website Presence(20%)	84	88
Search Visibility(20%)	28	58
Trust & Credibility(20%)	72	84
Market Presence(15%)	74	76
Customer Satisfaction(10%)	61	87
Overall	64	78

Pricing at a glance

Cleverly

Model: Hybrid by service line: LinkedIn outreach is sold as a monthly subscription / retainer starting at a published monthly price, while cold email is described by Cleverly as performance-based and pay-per-meeting-ready lead. Engagements are positioned as done-for-you outbound services across LinkedIn, cold email, and cold calling, with custom quoting beyond the published LinkedIn entry point.
Typical range: $397–$997 / month

Full Cleverly pricing →

NPWS

Model: Custom quote with two main engagement types: (1) monthly demand-generation retainer and (2) fixed-scope website project pricing. The agency describes itself as a strategic/performance-based growth marketing partner, but its own pricing page publishes monthly retainer bands rather than pay-per-lead or pay-per-appointment pricing.
Typical range: $7,000-$15,000 / month

Full NPWS pricing →

Cleverly profile →NPWS profile →← All lead generation agencies