Bruce Clay vs Found

A head-to-head comparison of Bruce Clay and Found in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Bruce Clay

Search marketing agency providing SEO, AI optimization, PPC, content, social advertising, training, and tools since 1996.

82/ 100 overallHigher score
Found

The AI-first Everysearch™ agency for brands that want to win across every searchable platform.

70/ 100 overall

Score-by-score

CriterionBruce ClayFound
Website Presence(20%)8988
Search Visibility(20%)7270
Trust & Credibility(20%)8672
Market Presence(15%)8174
Customer Satisfaction(10%)8022
Overall8270

Pricing at a glance

Bruce Clay

Model
Custom-quoted monthly retainer for agency services, with some all-inclusive packaged SEO work; also sells self-serve subscriptions for tools and training.
Typical range
$5,000-$200,000 / month
Full Bruce Clay pricing →

Found

Model
Custom-quoted digital marketing engagements, most likely a mix of project-based work and ongoing monthly retainers depending on service. Found’s own SEO page explicitly describes both bespoke projects and ongoing retainers; directory profiles also list an hourly-rate band and minimum project size.
Typical range
£4,000–£12,000 / month
Full Found pricing →