Silverback Strategies

• Pricing model: Custom-quoted digital marketing engagements, most likely structured as project-based and ongoing monthly retainer work rather than fixed public packages. Silverback also explicitly positions itself around performance marketing and outcome measurement, but no public page reviewed publishes a pay-per-lead, pay-per-appointment, or fixed package price.
• Starting price: $10,000+ project minimum
• Typical range: $35,000-$1,000,000 per project
• Billing: Custom quote; evidence points to project-based and ongoing engagement billing. The agency markets itself as a performance marketing partner and discusses payment tied to outcomes conceptually, but no concrete public per-lead/per-appointment billing schedule was found.
• Guarantee: On its performance marketing page, Silverback says it 'guarantee[s] increased ROI and reduced cost per acquisition,' but no commercial terms, thresholds, refund terms, or SLA-style guarantee details were publicly posted.

The strongest public pricing evidence comes from third-party directories, not from a transparent pricing page on Silverback's own site. Clutch lists a $10,000+ minimum project size and summarizes verified review spend as roughly $35,000 to $1,000,000 per project, with the most common project size shown as $50,000-$199,999. DesignRush separately lists a minimal budget band of $1,000-$10,000, and HeroAgencies lists $150-$200/hr and a $5k minimum budget, but those appear to be directory/listing data rather than pricing published directly by Silverback; buyers should treat them as third-party estimates/listing metadata, while actual pricing appears custom and quote-based.

Silverback Strategies appears to run engagements as a structured onboarding followed by ongoing optimization: they start with discovery, audits, and quick wins, then present a research-based strategy, launch channel work with specialist teams, and continue through recurring reporting, meetings, and iterative 90-day sprints.

1. 1

   Run discovery and fit the engagement to business goals

   Before and at the start of the engagement, Silverback seeks to understand the client’s business model, goals, audience, and internal team needs; clients also describe an initial discovery phase where Silverback gets up to speed on program requirements and then makes recommendations.

2. 2

   Audit the current setup and capture quick wins

   In the first part of onboarding, Silverback looks for low-hanging-fruit improvements while conducting deeper research and audits. Its own materials describe analytics platform audits, tracking configuration, audience research, and lead-to-sale mapping, while reviewers mention periodic technical audits and ongoing assessment of client sites.

3. 3

   Present a strategy grounded in research and priorities

   After research, Silverback presents a strategy tied to business objectives and buyer behavior rather than only channel metrics. The company says strategy is delivered after onboarding research, and clients repeatedly describe analytically informed recommendations, keyword and bid strategy, and plans shaped by customer and operational data.

4. 4

   Assign specialist leads and launch channel execution

   Execution is handled by a cross-functional team of specialists with a main point of contact or account manager. Clients describe Silverback launching and managing work across search, paid social, display, SEO, content, website updates, dashboards, and creative, with the agency often handling planning, negotiation, implementation, and optimization.

5. 5

   Review performance in recurring meetings with dashboards and action items

   Work is delivered through regular touchpoints rather than one-off handoffs: Silverback says clients typically have weekly or bi-weekly calls, and reviewers describe dashboards used in weekly calls, agendas sent before meetings, and follow-up emails documenting discussions, action items, and responsibilities.

6. 6

   Iterate through ongoing optimization and quarterly or 90-day planning cycles

   After the first 90 days, Silverback says the engagement moves into cyclical 90-day sprint delivery. Reviewers also describe quarterly meetings or annual deep dives, proactive recommendations, and ongoing reporting and analysis used to decide what to change next across campaigns, content, and spend.