Sellozo

• Pricing model: Flat-fee monthly SaaS subscription for Amazon PPC automation, with a custom-quoted managed/full-management option also billed monthly.
• Starting price: $250 / month
• Typical range: $250-$750 / month
• Billing: Monthly subscription; flat-rate pricing not tied to ad spend. Managed service/full management appears to be custom-quoted monthly.
• Contract terms: Month-to-month billing; no long-term contracts; cancel anytime.
• Free trial: 30-day free trial on Sellozo's current site. Some third-party reviews also mention a 14-day trial, but the current vendor site shows 30 days.

Sellozo now publishes first-party pricing on its own pricing page: $250/month for 1 marketplace, using a flat-fee model with no percentage-of-ad-spend fees. The company also states month-to-month billing and no contracts. Third-party sources show older or secondary figures: GoodFirms lists a $149/month 'Standard' plan and Capterra lists a $99 starting price, which appear to be outdated because Sellozo's current pricing page shows $250/month; RevenueGeeks also reports a broader self-serve ladder of $250/$500/$750 per month by SKU volume plus a custom-quoted Full Management tier, but that SKU-based ladder is not currently visible on Sellozo's live pricing page, so treat it as third-party reporting rather than current first-party confirmation.

A typical Sellozo engagement appears to start by connecting the client’s Amazon Seller Central account and either enabling existing campaigns or launching new ones inside Sellozo, then pairing automation with an account manager who reviews performance with the client and adjusts strategy over time. Customers consistently describe a hybrid delivery model: software handles bid, keyword, and negative-keyword optimization, while recurring virtual meetings and reporting are used to review data, test changes, and approve next moves.

1. 1

   Connect your Amazon account and campaigns

   The engagement starts by connecting the client’s Seller Central account to Sellozo. From there, the client can either enable existing campaigns for Sellozo to manage or use the platform to launch new campaigns for products.

2. 2

   Set goals and turn on optimization

   Once campaigns are connected, Sellozo’s optimizer is activated with a target ACoS or profitability goal. Its system then begins automatically adjusting bids and applying negative keywords based on search-term performance.

3. 3

   Map campaign structure and transfer rules

   Sellozo uses a multi-campaign setup and its Campaign Studio to organize how keywords and search terms move between campaigns and ad groups. Third-party write-ups describe this as a visual, drag-and-drop way to define harvesting and negative-keyword rules rather than managing everything manually inside Amazon.

4. 4

   Assign an account manager and begin recurring reviews

   For managed engagements, clients are paired with an account manager who runs regular virtual meetings, often weekly and sometimes bi-weekly based on the review evidence. Reviewers say these meetings are used to review ad performance, present data, discuss issues, and decide on adjustments or tests.

5. 5

   Execute ongoing optimization and testing

   Between meetings, Sellozo handles day-to-day PPC work through a mix of automation and expert oversight: bid changes, keyword harvesting, negative-keyword setup, budget management, seasonality adjustments, and A/B testing ideas raised by the account manager. Customers specifically mention the team bringing new ideas and making changes during or after calls.

6. 6

   Report on profitability and refine strategy

   Performance is delivered back through dashboards and reporting that show ad spend, sales, profitability, and product-level financials. Clients and managers use those reports to evaluate results, troubleshoot campaigns, and refine the strategy over time rather than treating setup as a one-time project.