Search Influence

• Pricing model: Custom quote with monthly retainers for ongoing SEO and paid media management; SEO is billed as a flat monthly fee, while paid search/social/display management starts with a monthly management fee plus ad spend and an upfront setup fee. Search Influence also offers limited one-time work such as consulting, Google Ads audits, advanced analytics/tracking audits, and one-time SEO audits.
• Starting price: $1,000 / month
• Typical range: $2,500-$10,000 / month
• Billing: Primarily monthly. SEO is a flat monthly retainer. Paid media management is billed monthly and described as a percentage of total monthly paid media investment, with a published starting point of $1,000/month when bundled, plus ad spend; paid media also typically includes a one-time setup fee.
• Contract terms: SEO engagements require a 12-month commitment. No specific contract term was found for paid media on the pages reviewed.
• Free trial: Free AI Content Grader and Free SEO Website Grader are available without an account, but no free trial or pilot for agency services was found.

Search Influence does publish meaningful pricing on its own site: SEO starts at $2,500/month and can reach $10,000/month, while bundled paid media management starts at $1,000/month plus ad spend, with a typical setup fee of $3,500-$5,000. Clutch also lists a $5,000+ minimum project size and a $150-$199 hourly rate, but those are directory-reported marketplace figures rather than pricing published by Search Influence itself. GoodFirms shows $25-$49/hr, which conflicts with Clutch and appears to be a third-party directory estimate, so it should be treated cautiously rather than as authoritative pricing from the agency.

A Search Influence engagement appears to start with a discovery/needs-analysis phase, then move into audit and research, followed by a tailored SEO and/or paid media plan, execution of optimizations and campaigns, and ongoing reporting and iteration with regular communication. Clients consistently describe the work as collaborative, well-coordinated, and delivered through meetings, email, and reporting.

1. 1

   Define goals and business needs

   Search Influence first gets to know the client, the website, and the competitive context through a needs analysis. Their own process page says this includes learning goals and objectives, while clients describe hiring them to support specific outcomes such as redesign direction, improved rankings, conversions, ticket sales, or customer growth.

2. 2

   Audit the site and assess opportunities

   Next they review the current website and presence in detail. Evidence from Clutch shows this can include SEO needs analysis, page and navigation assessment, heatmap and manual conversion review, audience segmentation, review of page sets, and comparison against competitors.

3. 3

   Research keywords and shape strategy

   After the audit, Search Influence develops a tailored strategy based on keyword research, competitor findings, and the client’s objectives. Their own materials describe brainstorming seed terms with the client, expanding them with research tools, and building an individualized plan rather than using a fixed template.

4. 4

   Build and launch recommended work

   Execution then spans the channels in scope: on-page SEO, listing optimization, content creation, link/citation work, or paid campaigns on platforms like Google and Facebook/Meta. For advertising engagements, Search Influence says it handles copy, graphics, landing pages, and campaign setup, while Clutch reviewers also mention collaboration on ad copy, creative direction, analytics, and tracking.

5. 5

   Coordinate closely and adapt during delivery

   During delivery, clients report that work is managed through virtual meetings and email or messaging, with organized coordination and responsiveness to changing needs. Reviews repeatedly mention on-time delivery, flexibility when requirements change, and a partner-like approach rather than simply handing over deliverables.

6. 6

   Report performance and refine

   Once campaigns or optimizations are running, Search Influence tracks results and reports back with dashboards, analytics, and recommendations. Their site says they set up analytics and Search Console tracking and deliver regular reports, and client reviews describe keyword targeting being expanded or retargeted after early results and new ideas being brought forward proactively.