Propellernet

• Pricing model: Primarily custom-quoted monthly agency engagements/retainers for digital marketing services, with separate fixed-price training workshops published on Propellernet’s site. Evidence from Propellernet’s contact form suggests ongoing service budgets are usually discussed in monthly spend bands, while third-party directories also describe them with hourly-rate and minimum-project bands.
• Starting price: £495 starting price for remote small-group SEO content training
• Typical range: £7k-£30k+ per month
• Billing: Custom quote; ongoing agency work appears to be budgeted monthly (contact form uses monthly budget bands). Training is sold per workshop/session, with fixed starting prices published for some courses. Third-party directories also list an indicative hourly band.

Propellernet does not publish standard agency retainers or packages on its main services pages, but its contact form asks prospects to choose monthly budget bands from £7k-£10k p/m up to £30k+ p/m, which is the clearest first-party signal of how core agency work is priced. Propellernet does publish concrete training prices on its own site: advanced technical SEO training starts at £1,000 + VAT for a half-day workshop, SEO content training starts from £495 for small-group remote sessions, and an AI workshop page shows prices for 12 people starting from £4,500. Directory figures such as Clutch/The Manifest/Agency Source/TechBehemoths ($10,000+ minimum project size; roughly $150-$199/hr or $150-$250/hr) are third-party directory estimates/bands, not pricing published by Propellernet itself.

I could not verify any substantive past-customer review text describing the delivery process for Propellernet on third-party review platforms. Based on Propellernet pages matched to propellernet.co.uk, an engagement appears to start with auditing and measurement setup, then move into channel planning and campaign/content execution, followed by continuous testing, optimisation and regular reporting across teams.

1. 1

   Audit the site, data and current activity

   Propellernet’s service pages say its teams begin by auditing what already exists: the Analytics team audits GA4 and tracking setup, the SEO team runs technical audits and health checks, and the Content team audits current assets and identifies gaps. This indicates the engagement starts with diagnosing measurement, website and content issues before new activity is rolled out.

2. 2

   Set up tracking, measurement plans and technical foundations

   After the initial audit, Propellernet describes implementing or fixing tracking, deploying tags, setting KPI frameworks and measurement plans, and handling technical fixes such as crawlability, indexation, schema and site performance improvements. This suggests an early implementation phase focused on making performance measurable and the site/channel setup fit for further work.

3. 3

   Build a connected strategy across funnel stages and channels

   Propellernet’s services page says its offering is "connected digital marketing," and the Lucy & Yak case study says it restructured accounts around Awareness, Acquisition and Retention. The Content team also aligns plans to audience needs, search intent and funnel stages, showing that strategy is organised around customer journey stages rather than isolated tactics.

4. 4

   Launch and manage channel-specific deliverables

   Once strategy is set, Propellernet executes through specialist teams: Paid Media builds and manages campaigns across platforms, Content produces and optimises assets such as blogs, landing pages and guides, and SEO manages migrations, technical fixes and ongoing support. The Lucy & Yak case also shows platform expansion and account setup across multiple platforms as part of delivery.

5. 5

   Test creative, audiences and landing experiences

   Propellernet explicitly says its Paid Media team runs structured tests on audiences, creatives, ad copy and landing pages, while the Lucy & Yak case says it focused on ad copy and creative testing and carried out extensive testing during the partnership. This indicates experimentation is a core middle-stage activity rather than a one-off task.

6. 6

   Optimise budgets, targeting and technical/content performance

   Propellernet describes continuous monitoring of spend and performance, adjusting bids and allocations based on real-time data, refreshing underperforming content, and prioritising technical fixes for maximum impact. In the Lucy & Yak example, it shifted spend between channels and adapted goals when business needs changed, showing ongoing optimisation as the main operating rhythm.

7. 7

   Report, analyse and coordinate with the client team

   The Analytics and Paid Media pages say Propellernet produces regular reports, dashboards and actionable insight, including deeper analysis of segmentation, attribution and channel mix. The Lucy & Yak case says Propellernet partnered closely with the client’s in-house team and adapted quickly to changing needs, indicating reporting and collaborative decision-making are part of the ongoing service cycle.