M16 Marketing®

• Pricing model: Hybrid custom-pricing model: project-based for web design/development, monthly retainers for SEO/social/website care, percentage-of-ad-spend management fees for Google Ads, plus a standalone monthly/yearly WordPress hosting plan. M16 explicitly says ongoing work defaults to a retainer model, while one-time builds/migrations/audits are project-based.
• Starting price: $30/mo
• Typical range: $30/mo–$350,000+ per project
• Billing: Mixed billing depending on service: monthly retainer for SEO, social media, and website care; fixed-scope project pricing for web design; Google Ads billed as a monthly management fee based on ad spend (10%–30% with a $900/month minimum below $3,000 spend); hosting billed monthly or yearly.
• Contract terms: M16 says there is no long-term contract for digital marketing services and that it earns business month to month. Web design uses a deposit structure, and final pricing is scoped after discovery.
• Free trial: Free audit / consultation is offered on service pages; nonprofit playbook says exact scope is finalized during a 30-minute audit call. No formal free trial was found.
• Guarantee: 30-day money-back guarantee on WordPress hosting services except Enterprise hosting plans.

M16 now publishes unusually detailed first-party pricing on its own pricing page. The lowest directly purchasable entry price I found is WordPress hosting at $30/month ($300/year), while core agency services start higher: website care from $300/month, social from $2,000/month, SEO from $2,400/month, Google Ads management from a $900/month minimum fee, and web design projects from $16,200. Third-party directory data broadly corroborates a premium positioning but is inconsistent on exact minimums: Clutch lists $10,000+ minimum project size and $150–$199/hour, while ITProfiles lists < $5,000 minimum and the same hourly band; treat those directory figures as third-party estimates/metadata, not official M16 price cards.

Evidence indicates M16 Marketing typically starts with a discovery/diagnostic phase, then turns that into a prioritized strategy and project plan before moving into design/development or channel execution. Delivery appears to run through Basecamp with a dedicated point of contact, iterative draft review, tracked approvals, and ongoing reporting/measurement through dashboards and KPI reporting.

1. 1

   Start with discovery and business assessment

   Engagements begin with a consultation or discovery meeting to understand the client’s needs, goals, and business context. Client reviews specifically mention an initial discovery meeting, and M16’s own process describes a consultation call and business discovery assessment.

2. 2

   Define the roadmap and priorities

   After discovery, M16 scopes the work into a project plan that sets deliverables, schedule, resources, audits, competitive analysis, budget constraints, and what should happen first versus later. Its strategy pages say clients begin with a strategic diagnostic and receive a prioritized, resource-aware roadmap before execution starts.

3. 3

   Set up collaboration and assign ownership

   Once work begins, M16 appears to organize delivery in Basecamp or its project portal, with a shared workspace, a primary point of contact, and a dedicated PM/senior strategist. Reviews describe rapid communication through the portal/Basecamp and note that M16 kept clients on time and managed expectations.

4. 4

   Create drafts and refine through client feedback

   For website and creative work, M16 develops drafts or design concepts, shares live versions/progress updates, and iterates based on client feedback until the client is satisfied. Reviews describe M16 creating drafts from client requests, showing live versions as work progressed, and quickly adapting to feedback.

5. 5

   Build and implement the approved solution

   After direction is refined, M16 executes the actual build or marketing implementation: custom coding, content/multimedia entry, integrations, on-page SEO, analytics setup, and related campaign or platform work. Third-party and site materials indicate implementation follows the plan and is tied to conversion paths rather than disconnected channel tasks.

6. 6

   Launch and transition to live operations

   M16 then deploys the work by optimizing for devices and browsers, handling redirects/domain setup, moving from staging to live, and configuring analytics such as GA4. Reviews confirm delivery of completed, stable sites, and M16’s own process explicitly includes deployment tasks from staging through live launch.

7. 7

   Report performance and optimize for growth

   After launch, M16 continues with KPI tracking, reporting dashboards, and measurement tied to business outcomes such as lead quality, conversion, and revenue rather than just traffic. Its materials describe PIEARM/S2C as a continuous loop of analysis, reporting, and measurement, and clients are promised transparent reporting and defined KPIs.