Koozai

• Pricing model: Primarily custom-quoted digital marketing engagements, with evidence of three public pricing structures: (1) fixed-price audits, (2) monthly retainer/day-rate work for ongoing SEO and broader marketing, and (3) prepaid monthly hour-block "brand support" packages.
• Starting price: £825 + VAT for an AI Overview Optimisation Audit (limited-time introductory price)
• Typical range: £5,000–£8,000 per audit for Koozai's Full Digital Audit
• Billing: Fixed fee for audits; ongoing work appears to be billed via monthly retainers and/or prepaid monthly hours. Koozai also states a retainer day rate of £825.
• Guarantee: For digital training products/services, Koozai states complaints and claims must be received within 7 days of download, but it also says digital products are non-refundable and the agreement is not cancellable.

Koozai does publish some real pricing on its own site, but mostly for audits rather than full-service campaign retainers. The clearest first-party figures are £825 + VAT introductory / £1,000 + VAT standard for the AI Overview Optimisation Audit, £5,000–£8,000 for the Full Digital Audit, and a stated retainer day rate of £825 in a Koozai blog post. Third-party directory data on Agency Source lists Koozai at $150–$199/hr with a $25,000+ minimum project size, but that appears to be directory-supplied marketplace metadata rather than pricing published directly by Koozai, so treat it as an external estimate/band rather than a firm quote.

Koozai appears to start engagements with an audit or diagnostic review, then turns that into an approved channel strategy, executes or restructures campaigns, puts tracking in place, and manages performance through regular communication and strategic reporting. Customer-visible evidence is strongest for clear communication, collaborative planning, and ongoing optimisation/reporting, while detailed step sequencing comes mainly from Koozai’s own service and audit pages.

1. 1

   Run an initial audit or diagnosis

   Koozai first reviews the client’s current position rather than changing things immediately. Its paid search page says it audits the existing account or, for new starts, performs competitor and market research, while its audit page describes a comprehensive review of SEO, PPC, backlinks, competitors, and AI/search readiness.

2. 2

   Turn findings into a documented strategy

   After diagnosis, Koozai converts findings into a specific plan tied to business goals. On the paid search page, this includes target audiences, campaign structure, keyword strategy, platform mix, budget allocation, and success metrics, and the client reviews and approves the strategy before build work begins.

3. 3

   Present recommendations and agree implementation

   Koozai then shares findings in a presentation or walkthrough and agrees who will carry out the work. Its audit page says clients receive a presentation with prioritised recommendations plus either an implementation plan for the client’s own team/partners or a customised plan for Koozai to implement, with collaboration on timelines and milestones.

4. 4

   Build or restructure the work

   Once the plan is agreed, Koozai executes the account or campaign setup. Its paid search process describes building from scratch or restructuring existing campaigns with cleaner architecture, keyword and negative-keyword controls, properly configured setup, and ad copy aligned to qualified clicks rather than just traffic.

5. 5

   Implement measurement and maintain close communication

   Koozai puts attribution and conversion tracking in place so performance can be measured against meaningful outcomes. Review evidence also consistently points to responsive communication and client involvement: one Google-sourced review says Koozai shares insights and strategies and keeps clients involved through every step, while another praises quick responses and the effort to understand the client’s business.

6. 6

   Optimise continuously

   After launch, Koozai actively manages campaigns instead of leaving them untouched. Its paid search page says the team reviews search term reports, adjusts bids, tests ad copy, and responds to performance changes using data, and homepage/client quotes also describe clear communication during the early months and ongoing impact on the website and strategy.

7. 7

   Report performance and review strategy

   Koozai closes the loop with regular performance reporting and strategic reviews. Its paid search page says reports are designed to show business-relevant outcomes rather than just platform metrics, and its SEO page also promises regular communication and strategic reviews as part of the engagement.