Gerard Digital

• Pricing model: Custom quote for project-based and ongoing agency work; evidence suggests Gerard Agency sells a mix of per-project engagements and longer-term agency-of-record/ongoing marketing support rather than published package plans.
• Starting price: $1,000+ project minimum
• Typical range: $150-$199 / hr
• Billing: Custom quoted; third-party directory data indicates an hourly rate band, while reviews show both one-off projects and larger ongoing engagements.

I found no first-party published pricing table, package menu, retainer fee, setup fee, or contract term on gerardagency.com. The clearest concrete pricing comes from Clutch, which lists Gerard Agency (matching gerardagency.com) at a $1,000+ minimum project size and $150-$199/hr average hourly rate; these are directory figures, not numbers published directly by Gerard on its own site. Clutch reviews also show actual client-reported engagement sizes ranging from $10,000-$49,999 and commonly $50,000-$199,999, which supports a custom-quoted project/ongoing agency model rather than fixed plans.

A Gerard Agency engagement appears to start with a conversation and objective-setting, then move into strategy and brand/message development, followed by production of integrated assets and ongoing collaboration through direct access to senior makers. Clients consistently describe a tightly organized, highly communicative process with drafts/assets shared through meetings, email, and at least in some cases a project portal for reviewing content, budgets, calendars, and deliverables.

1. 1

   Start the conversation and align on objectives

   Engagements begin with Gerard discussing the client’s business goals and where the agency should plug in. Their own site frames this as "start the conversation," and Clutch describes them supporting business objectives as an extension of the client’s team.

2. 2

   Work directly with senior specialists

   Instead of routing work through a heavy account-management layer, clients work directly with the writers, designers, developers, and senior leaders doing the work. Gerard’s About page says clients work directly with the people who do the work, and Clutch reviewers note seasoned leaders are hands-on.

3. 3

   Build strategy, messaging, and brand direction

   Before execution, Gerard develops the strategic and narrative foundation for the engagement: brand development, strategic messaging, marketing strategy, and positioning. Case studies show this includes giving voice to what buyers care about and creating a clear, unified story before broader rollout.

4. 4

   Plan deliverables and timelines in detail

   Once direction is set, Gerard organizes the work into planned deliverables, deadlines, and budgets. Clutch reviewers repeatedly describe the agency as well organized and timely, including one review citing Carolyn Gerard’s "Plan the Work, Work the Plan" philosophy and another describing clearly communicated timelines and portal access to drafts, finished assets, budget, and calendar.

5. 5

   Produce integrated creative and campaign assets

   Gerard then creates and executes the needed assets across channels, such as websites, SEO, brochures, video, email, landing pages, presentations, trade-show materials, and environmental branding. Their case studies for WWMH and M.E.R.I.T. show them delivering coordinated sets of materials rather than isolated one-off pieces.

6. 6

   Review, communicate, and adapt as work progresses

   During delivery, clients review work through meetings, email, and sometimes a project portal, while Gerard stays responsive and adjusts to feedback or changing direction. Clutch reviews describe the team as communicative, accessible by phone/email/in-person or virtual meetings, flexible to changes, and able to move projects forward with targeted follow-up.

7. 7

   Launch and continue optimizing or supporting execution

   After assets are delivered, Gerard supports rollout and, where relevant, ongoing refinement. Their WWMH case study specifically mentions ongoing evaluation of high-value SEO keywords, and multiple reviews describe long-term partnerships and the agency functioning like an ongoing extension of the internal marketing team.