SEO Agencies

Fannit

Digital marketing agency for home service contractors.

Top Sales Agencies Score

75/100Projected

Fannit builds customized digital marketing programs for home service businesses, combining marketing strategy, website design and support, content creation, SEO, local search and reputation management, paid advertising, sales enablement, and marketing systems support to generate leads, improve conversion, and support business growth.

Location

Everett, Washington

Founded

2008

Team Size

11-50

#67in Marketing(of 172)
#40in SEO Agencies(of 95)

Score Trend

Current score
75/100Projected
ProjectedReal ↑Real ↓
777470
May 24Jun 2Today
Projected trend · real daily scoring begins soon

Services

  • Marketing Leadership
  • Website Design & Support
  • Content Marketing
  • Sales Enablement & Systems
  • SEO & Online Search
  • Local Reputation & Paid Advertising

Green Flags & Red Flags

The themes clients raise most, synthesized from 3 verified reviews we read. Each badge counts how many of those reviews raised the point.

Green Flags

4 themes
  • Responsive communication

    Multiple reviewers explicitly praised Fannit for being responsive, available, and easy to reach during engagements.

    2mentions
  • Improved SEO performance

    Reviewers described better rankings, more organic traffic, and improved visibility from Fannit’s work.

    3mentions
  • Strong project management

    Clients highlighted organized execution, on-time delivery, and clear reporting/project tracking.

    2mentions
  • Knowledgeable team

    Reviewers said Fannit was competent and knowledgeable in marketing and SEO work.

    2mentions

Red Flags

1 theme
  • Content quality gaps

    At least one reviewer said copy sometimes missed industry nuance and needed more direct client interviewing.

    1mention

Pricing

  • Pricing model: Custom-quoted monthly retainer for ongoing SEO/digital marketing engagements, with PPC work billed as a monthly service and sometimes a separate setup fee. Directory listings also indicate Fannit takes on projects above a minimum project size and may price some work on an hourly-equivalent basis internally.
  • Starting price: $1,000 / month
  • Typical range: $1,000-$5,500 / month
  • Billing: Primarily monthly for SEO/digital marketing engagements; PPC campaigns may include a variable setup fee. Third-party directories also list an average hourly rate band of $100-$149/hr and minimum project size of $1,000+, but those are directory-reported profile fields rather than a published customer rate card.

What's included

  • National SEO
  • Local SEO
  • Link building
  • SEO consulting
  • Content marketing
  • PPC advertising / Google Ads management
  • Reputation management
  • Social media marketing
  • Website design / redesign
  • Google Business profile management
  • Keyword research
  • Performance optimization and lead generation support

Fannit does not appear to publish a self-serve pricing page on fannit.com; the clearest concrete figures come from Forbes Advisor, which says it spoke directly with Tony Lael, a Fannit partner. Forbes reports a typical range of $1,000-$5,500 per month and says PPC setup fees are variable, usually around $800. Separate directory sources corroborate a custom-quote model with a $1,000+ minimum project size and a $100-$149/hr average hourly band on Clutch; GoodFirms shows a lower $25-$49/hr band, which conflicts with Clutch and should be treated as a third-party directory estimate rather than authoritative agency-published pricing.

Sources (9)

Where this pricing information was traced from.

Process

How Fannit actually works, reconstructed from customer reviews and third-party write-ups.

Fannit engagements appear to begin with a discovery process that identifies the client’s business stage plus sales and revenue goals, then move into a customized marketing plan and an ongoing monthly execution cycle. In delivery, customers describe regular meetings, responsive communication, a client portal or shared docs for visibility and approvals, and recurring reporting/strategy updates while Fannit handles SEO, website, content, ads, and sometimes CRM or sales-process work.

  1. 1

    Run a discovery and goal-setting process

    Fannit starts by assessing the client’s business stage and using discovery to define sales and revenue goals and marketing needs. Third-party reporting says each engagement begins with discovery for SEO/marketing needs and next-year sales goals, and Fannit’s own process page says discovery is used to define goals for the year, quarter, and month.

  2. 2

    Map the account to a stage-appropriate custom plan

    After discovery, Fannit crafts a tailored plan based on the client’s stage, challenges, and objectives rather than a fixed package. Its site says all clients receive stage-appropriate campaigns, while third-party coverage says an SEO plan is crafted to address marketing and business challenges and that customized marketing plans are created for every client.

  3. 3

    Review services, keywords, and market priorities

    Early delivery appears to involve auditing the client’s services and identifying target keywords, focus areas, and what searchers are looking for. A Clutch client said Fannit went over their services and ran keyword research to determine what they should target, while the company site positions research and market-share analysis as part of the work.

  4. 4

    Launch and produce the agreed marketing assets

    Fannit then executes the chosen workstream—commonly SEO, website management, copywriting, design, paid ads, reputation work, and sometimes sales/CRM support. Reviews describe Fannit delivering keyword research, website updates, copy, design work, and campaigns, and its service pages add CRM implementation, funnel development, and local review/citation management where relevant.

  5. 5

    Collaborate through meetings, portal visibility, and approvals

    During execution, clients work with an account team through recurring calls and direct communication channels, with materials surfaced in a portal or shared documents and some content requiring client approval. Clutch reviewers reported monthly standing calls or meetings, use of Google Meet/email/text/phone, a Fannit portal for clients to see work, shared docs, and website-content approval steps.

  6. 6

    Repeat a monthly optimize-and-report cycle

    Fannit’s own methodology says its IRON cycle—Interview, Research, Organize, Nail It—repeats every 30 days, which matches third-party and review evidence of regular updates and ongoing strategy refinement. Forbes says clients get a custom dashboard and usually monthly updates, sometimes weekly, while Fannit’s site says it provides analytics/reporting and regular updates so campaigns can be adjusted as needed.

Sources (7)

Customer reviews and third-party write-ups this process was traced from.

Check out a Detailed Report of Fannit

Reviews

Fannit has a clearly identifiable third-party review presence on Clutch and BBB, and a likely-but-not-fully-verifiable product/profile presence on G2. Of those, only Clutch exposed enough real customer review text for substantive analysis here; I did not find a matching Trustpilot, Google, or Capterra listing in search results, and BBB’s business profile did not expose visible customer review text in the material I could access.

  • Top Sales AgenciesNo reviews yet
  • Clutch
    4.8/5

    21 reviews

    Clutch reviewers consistently describe Fannit as responsive, organized, and knowledgeable, with strong project management and measurable SEO/PPC gains. A smaller amount of criticism centers on copy/content quality and occasional need for deeper subject-matter understanding.

    • Amber Clark · CEO, Avanti Skin Center of Louisville5.0

      They're professional, responsive, and available to help us with our needs.

      Feb 12, 2025Read on Clutch
    • Wyndell Hamilton · Business Development Manager, Industrial Tax Consulting5.0

      In every keyword we participate in, there’s been a significant increase in ranking.

      Jan 7, 2025Read on Clutch
    • Doug Pham · Owner, Smile Bright Dentures5.0

      I’m happy and satisfied with Fannit’s work.

      Feb 15, 2023Read on Clutch
    • Verified reviewer5.0

      They’re improved on this significantly on the challenges we've encountered along our partnership.

  • G2Listed

    Search results indicate G2 has a page for “Fannit - Award Winning Agency,” which supports that Fannit has a G2 listing/product presence. However, I could not access a Fannit profile/review page with visible rating, review count, or readable individual review text from the available results.

  • TrustpilotNot listed
  • GoogleNot listed
  • CapterraNot listed
  • BBBListed

    BBB has a business profile for Fannit, LLC tied to the fannit.com website. The profile shows the business is not BBB accredited and is 'Not Rated'; no visible customer review text was available in the material I could access.

Strengths

  • +Responsive communication
  • +Improved SEO performance
  • +Strong project management
  • +Knowledgeable team

Concerns

  • Content quality gaps

Top Sales Agencies reviews

First-hand reviews from verified Top Sales Agencies members.

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Frequently Asked Questions

What services does Fannit offer?

Fannit provides digital marketing services for home service contractors, including marketing leadership, Fractional CMO support, website design and support, content marketing, SEO, local reputation management, sales enablement, CRM and reporting support, and paid advertising. Its paid media work includes Google Ads, Google Local Services, paid social, LinkedIn, YouTube, and streaming TV advertising.

How much does Fannit cost?

Fannit does not appear to publish self-serve pricing on its website. Third-party sources report custom-quoted monthly retainers, with typical ongoing SEO/digital marketing engagements around $1,000-$5,500 per month and PPC setup fees sometimes variable, usually around $800.

Who does Fannit work with?

Fannit focuses on home service contractor businesses. Its website says it serves service contractor companies across the U.S. and Canada.

Where is Fannit located?

Fannit is based in Everett, Washington, United States. The listed address is 2911 Hewitt Ave., Everett, WA 98201.

Is Fannit legit, and what are Fannit reviews like?

Fannit has a visible third-party review presence on Clutch and BBB. On Clutch, it has a 4.8/5 rating from 21 reviews, with reviewers commonly praising responsiveness, project management, and SEO/PPC results; one noted occasional content quality gaps.

What makes Fannit different from other digital marketing agencies?

Fannit positions itself around the home service contractor market rather than serving all industries broadly. It also emphasizes strategic marketing leadership alongside execution, including Fractional CMO support, sales and marketing alignment, and customized plans.

When was Fannit founded and how big is the company?

Fannit was founded in 2008. Available company profile data lists its team size at 11-50 employees.

Company

Location

2911 Hewitt Ave. Everett, WA 98201

Domain registered

February 2011

Last updated

April 2026

Domain age

~15 years

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