Embryo

• Pricing model: Custom-quoted digital marketing engagements, most likely a mix of monthly retainer and project-based work, with hourly billing benchmarks published on agency directories. Embryo’s own site consistently pushes "Talk to us" / personalised audits rather than fixed packages, while service pages describe ongoing campaign management and monthly reporting.
• Starting price: $5,000+ project minimum
• Typical range: $100-$149 / hr
• Billing: Primarily custom quote; evidence suggests ongoing monthly campaign management for SEO/PPC/content/paid social, with directory-listed hourly rates and project minimums.

I did not find fixed packages or first-party published fees on Embryo’s own website. The strongest concrete pricing evidence comes from third-party agency directories: Clutch lists Embryo at a $5,000+ minimum project size and $100-$149/hr, while DesignRush lists a minimal budget of $1,000-$10,000 and an average hourly rate of $150/hr. Those directory figures should be treated as marketplace/profile data rather than official public price sheets from Embryo itself; the agency’s own site indicates pricing is custom and quote-based, with personalised audits and ongoing managed services.

An Embryo engagement appears to start with a formal welcome and order form, then access collection and kick-off planning, followed by audits/strategy setup, campaign launch, and monthly reporting plus review calls to adjust the next month’s plan. Evidence is strongest from Embryo’s own onboarding/process pages, with limited but relevant customer-review evidence indicating real delivery in PPC/Paid Social and, in at least one dissatisfied SEO/content case, reassignment promises, an audit, and suggested actions.

1. 1

   Confirm scope and receive onboarding

   After agreeing to move forward, Embryo sends a welcome email plus a signable order form that breaks down the campaigns, start dates, and key information. The onboarding communication also spells out what happens next and invites client questions in writing.

2. 2

   Grant platform access

   Embryo then gathers the accounts and logins it needs to run the work, such as Google Analytics, Search Console, Tag Manager, Google Ads, social accounts, and CMS access. If the client does not already have some platforms set up, Embryo says it can set them up.

3. 3

   Join kick-off and business discovery

   Embryo first holds an internal kick-off on the client site and campaign plan, then a client kick-off call to understand goals, target audience, locations, tone of voice, priority products/services, competitors, customer journey, support model, and USPs. On SEO engagements, the company also says a dedicated account manager and SEO team use this stage to understand current position, expectations, goals, and site history.

4. 4

   Run audits and build the roadmap

   Once discovery is complete, Embryo follows up by email with the plan for the month ahead, including relevant dates, expected go-live timing, and any audits to be delivered. Across service pages, Embryo describes audit-led planning such as a manual SEO audit with keyword and analytics analysis, PPC business/industry evaluation plus keyword strategy, and strategy decks or roadmaps that set priorities and recommendations.

5. 5

   Launch and execute the channel work

   Embryo then activates the agreed workstream and starts managing day-to-day delivery. Depending on service, this includes bidding on selected keywords in Google Ads, geo/device targeting, ad split-testing, landing-page work with internal creative/copy teams, SEO content creation, and ongoing cross-team execution managed through account leadership and recorded workflow.

6. 6

   Monitor first-month performance and gather data

   Embryo says the first month is heavily focused on communication, monitoring, and collecting useful campaign data so it can optimise in month two. Review evidence also supports that clients experience live channel management, with one Trustpilot reviewer specifically saying Embryo helped scale the business through PPC and Paid Social.

7. 7

   Report, review, and adjust the next plan

   At the end of month one and on an ongoing basis, Embryo produces a detailed report and then follows up with a call so the client can digest results, ask questions, and approve any changes in direction. Its reporting pages describe monthly reports that cover performance, wins and losses, and recommendations/strategy for the following period; in one negative Trustpilot review, Embryo also proposed changing the account manager and producing a thorough SEO audit and suggestions document after problems were raised.