Circus PPC

• Pricing model: Custom monthly PPC management retainer tied to the client's monthly ad spend, with pricing calculated individually rather than fixed packages. Reputable directories also characterize Circus PPC as hourly-priced and requiring a minimum project budget.
• Starting price: $10,000+ project minimum
• Typical range: $100-$149/hr
• Billing: Primarily custom management fee calculated based on monthly ad spend; third-party directories also list an hourly rate band/average hourly rate.
• Contract terms: Initial contract begins at 6 months; after the initial 6-month period, engagement becomes flexible with a 90-day notice clause.

Circus PPC does not publish fixed package prices or a public rate card on its own website. On its FAQ page, the agency says its management fee is calculated individually based on how much a client spends per month, which strongly indicates a custom retainer model rather than standardized plans. Concrete figures do appear on third-party directories: Clutch lists a $10,000+ minimum project size and a $100-$149/hr hourly rate band, while DesignRush lists a $10,000-$25,000 minimal budget and a $149/hr average hourly rate; these directory figures are marketplace/profile data, not a pricing figure published directly by Circus PPC itself.

Circus PPC appears to run engagements as a collaborative, performance-led PPC partnership: they first align on business goals and strategy, then build audience/keyword/creative foundations, launch and optimize campaigns continuously, and keep clients informed through regular meetings and detailed reporting.

1. 1

   Align on business goals and PPC strategy

   Circus starts by understanding what the client wants from PPC and how it should work inside the business. Their own strategy materials frame this as the first task, and a client review says their commitment to understanding client needs was a standout part of the engagement.

2. 2

   Define audiences and campaign structure

   They translate that strategy into account architecture by defining target audiences and then organizing campaigns and ad groups accordingly. The Clutch review describes Circus compiling very large keyword sets across many ad groups and campaigns, shaped by geographic qualifiers and demographics.

3. 3

   Research keywords and develop ads

   Circus then carries out keyword selection and develops ad copy/creative around audience intent and competitive positioning. Their published methodology explicitly includes keyword research plus ad copy and creative development as core early-stage steps.

4. 4

   Set budgets, tracking, and measurement

   Before scaling performance, Circus puts budget allocation, bid management, and tracking in place so decisions can be measured properly. Their materials emphasize tracking, measurement, and analysis as essential foundations, and their tracking guide says growth depends on having the right data behind optimization decisions.

5. 5

   Launch campaigns and manage day to day

   Once campaigns are live, Circus manages ongoing execution through a dedicated team structure, with the founder involved and a team member handling day-to-day operations in the reviewed account. Third-party case evidence also shows them implementing specific tools and campaign changes with clients to improve efficiency and reduce wasted spend.

6. 6

   Optimize through continuous testing

   After launch, they iterate continuously by testing strategies, spotting underperformance, reallocating budget, and expanding what works. Circus's own methodology explicitly lists testing and iteration followed by scaling and expansion, and their tracking guide says underperforming activity should be stopped while successful activity gets more budget.

7. 7

   Report regularly and review with the client

   Circus keeps clients updated through a recurring reporting cadence and direct access to the team. In the Clutch review, the client says Circus held monthly meetings, was accessible for phone calls, and produced weekly reports plus quarterly board reports with detailed statistics and analysis.