Cedarwood Digital

• Pricing model: Primarily monthly retainer pricing for SEO, Digital PR, and PPC management, with bespoke/custom quotes by scope. PPC agency fees can be billed either as an hourly-rate arrangement or as a percentage of media spend depending on spend level; white-label PPC is also sold on a custom monthly basis.
• Starting price: £1,000+ / month
• Typical range: £1,000-£10,000+ / month
• Billing: Monthly retainer. PPC management is billed as an agency fee separate from ad/media spend, and Cedarwood states PPC fees may be structured on an hourly basis or as a percentage of spend depending on account size. White-label PPC is also quoted case by case.

Cedarwood does publish real pricing signals on its own site, but they are somewhat inconsistent across pages. On the contact and several service pages, the site says SEO/Digital PR services start from £2,500 per month and PPC management starts from £1,000 per month excluding media budget; however, the SEO FAQ page says SEO campaigns typically start from £1,500/month. The site’s contact form also reveals budget bands of £1,000+ pcm for PPC management and £1,000-£2,500, £2,500-£5,000, £5,000-£7,500, and £10,000+ pcm for SEO/Digital PR. Third-party directory data should be treated as estimates rather than official pricing: Clutch lists a $1,000+ minimum project size and $100-$149/hr, while DesignRush lists a minimal budget of $1,000-$10,000 and an average hourly rate of $80/hr.

Cedarwood Digital engagements appear to start with direct conversations with channel specialists rather than traditional account managers, followed by a structured onboarding and strategy phase built around the client’s market, products, and business goals. Delivery then runs as an ongoing expert-led program across SEO, Digital PR, and/or Paid Media, with proactive campaign ideas, implementation, and monthly update calls to review progress and plan the next initiatives.

1. 1

   Discuss goals directly with channel specialists

   Prospects first speak with Cedarwood’s experts about the business, channel needs, and whether the agency is the right fit. Multiple client testimonials describe initial calls and pitch conversations as approachable, honest, creative, and backed by SEO/SEM knowledge, and one client specifically says the model is 'no account managers, just experts in their field talking to the clients'.

2. 2

   Complete structured onboarding

   Once engaged, Cedarwood runs an onboarding process designed to be well structured and easy for the client team. A PPC case study testimonial says the onboarding helped them 'hit the ground running' with minimal disruption and limited time required from the internal team.

3. 3

   Learn the business and define the strategy

   Early work focuses on understanding the client’s industry, products, customer journey, and internal data so Cedarwood can build a tailored plan. Their case studies show them spending time with internal teams, incorporating business constraints from the outset, aligning work to commercial goals, and tailoring channel mix rather than using one standard campaign template.

4. 4

   Build channel-specific campaigns and tracking

   After strategy is set, Cedarwood implements the practical campaign setup for the relevant services: SEO work spanning technical, content, on-site and off-site activity; Digital PR campaigns built from data, thought leadership, product outreach, or newsjacking; and Paid Media execution across platforms like Google Ads, Microsoft Ads, Meta, display, shopping, and remarketing. Case studies also show operational setup work such as dynamic phone-number tracking and campaign restructuring.

5. 5

   Run outreach, optimisation, and ongoing execution

   Campaign delivery is continuous rather than one-off: Cedarwood launches outreach to journalists and publications for Digital PR, refreshes PPC campaigns in response to external factors, and keeps improving campaigns through proactive ideas and testing. Client feedback repeatedly describes the team as an extension of the internal marketing function and says campaigns are continuously improved month by month.

6. 6

   Review performance and agree next initiatives

   Clients receive regular communication with visibility into what is happening and what comes next. The clearest review evidence is a testimonial mentioning monthly update calls to discuss the next month’s initiatives, alongside repeated descriptions of the agency as open, transparent, responsive, and relevant in its communication.