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Authentic Brand Pricing & Cost

A buyer-focused summary of the pricing fields and source links stored for Authentic Brand, including clear gaps to confirm before signing.

Upfront pricing answer

$200–$375 per hour

A published starting price is not automatically a minimum. Where a field is not present in the stored pricing record, it is marked as unknown rather than estimated.

Pricing model
Hybrid model: primarily a custom monthly retainer for Fractional CMO leadership based on a set number of hours per week/month, plus a separate Advisor CMO offering billed hourly or per project. Authentic also routes execution work through its Ally Network, but no public execution pricing was found.
Published starting price
No starting price is stated
Typical price range
$200–$375 per hour
Commitment / contract evidence
Fractional CMO engagements are typically 12–24+ months. Weekly capacity is described publicly as roughly 6–20+ hours/week on the main service page, and 4–20+ hours/week in the CMO match article. Advisor CMO has no long-term retainer required.
Billing
Fractional CMO engagements are retainer-based with a flat fee tied to dedicated hours; Advisor CMO is billed hourly or project-based.
Contract terms
Fractional CMO engagements are typically 12–24+ months. Weekly capacity is described publicly as roughly 6–20+ hours/week on the main service page, and 4–20+ hours/week in the CMO match article. Advisor CMO has no long-term retainer required.

What is included

  • Strategic development and execution of the marketing plan
  • Embedded executive marketing leadership as part of the leadership team
  • Direct management of internal teams and agency partners
  • Oversight of day-to-day marketing operations and reporting
  • Alignment of marketing with sales and business goals
  • Implementation of the Authentic Growth Marketing Operating System
  • Access to Authentic Mindshare and Ally Network
  • For Advisor CMO: hourly consultations, project-based guidance, brand/positioning audits, campaign strategy, org design, competitive analysis, and thought partnership
Guarantee:
Right-Fit CMO Guarantee: if the client is not satisfied with fit, or if there is employee turnover, Authentic states it will cover the cost of onboarding another CMO from its team.
Notes:
Authentic does not publish a concrete retainer fee, package price, setup fee, or minimum purchasable project price on the pages reviewed. The clearest public number is an agency-published market benchmark: Authentic says the typical hourly rate for a fractional CMO ranges from $200 to $375/hour, while also stating that Authentic itself usually sells Fractional CMO work on a retainer rather than pure hourly billing. For buyers, that means the public evidence supports the pricing model and an hourly market band, but the actual Authentic retainer appears custom-quoted based on hours, scope, business size, growth goals, and pace of change.

Questions to ask before signing

  • What is the minimum project or monthly spend?
  • Is a trial, pilot, or paid discovery engagement available?

Pricing sources and limitations

This page summarizes the company pricing record and does not calculate quotes. Pricing can change by scope and date; confirm current terms directly with the provider. Only valid web sources are linked below.

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