Apollo.io Pricing & Cost

A buyer-focused summary of the pricing fields and source links stored for Apollo.io, including clear gaps to confirm before signing.

Upfront pricing answer

$49/user/month (billed annually)

A published starting price is not automatically a minimum. Where a field is not present in the stored pricing record, it is marked as unknown rather than estimated.

Pricing model: Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Published starting price: $49/user/month (billed annually)
Typical price range: $49-$119/user/month
Commitment / contract evidence: No fixed long-term contract is required for standard self-serve plans; customers can cancel anytime, with cancellation taking effect at the end of the current billing cycle/term. Organization requires a minimum of 3 seats.
Billing: Per seat subscription. Public plans are sold monthly or annually; annual billing is 20% cheaper than monthly. Credits are included per seat, renew each billing cycle, do not roll over, and extra credits can be purchased as recurring add-ons charged immediately and again each renewal.
Contract terms: No fixed long-term contract is required for standard self-serve plans; customers can cancel anytime, with cancellation taking effect at the end of the current billing cycle/term. Organization requires a minimum of 3 seats.

What is included

Free plan: 900 credits per seat per year, granted monthly
Basic: 30,000 credits per seat per year, granted upfront
Professional: 48,000 credits per seat per year, granted upfront
Organization: 72,000 credits per seat per year, granted upfront
Unlimited sequences on paid plans
CRM integrations on paid plans
Prospecting database access
Email campaign/sequencing functionality
AI research / AI features
Optional recurring add-on credits
Dialer/admin/security features on higher tiers
Custom pricing for advanced/API/custom-data-resale use cases

Trial:: Yes. Apollo states free-plan users can access a 14-day free trial of the Basic or Professional plan. Trial plans include 50 credits and 5 mobile credits.
Notes:: Apollo.io does publish real list pricing on its own site. The clearest corroborated public figures are Free at $0, Basic at $49/user/month, Professional at $79/user/month, and Organization at $119/user/month with a 3-seat minimum when billed annually; multiple Apollo-owned pages also state annual billing saves 20% versus monthly. Apollo's pricing is not purely flat-rate: credits are central to the model, unused credits expire at the end of the billing cycle, and add-on credits are recurring charges billed immediately and not prorated. Several third-party writeups report monthly-billed equivalents around $59/$99/$149, but because those figures were not directly visible on the official pricing page snapshot I retrieved, I am treating them as third-party corroboration rather than the primary official source.

Questions to ask before signing

What is the minimum project or monthly spend?
Are any guarantees offered, and what conditions apply?

Pricing sources and limitations

This page summarizes the company pricing record and does not calculate quotes. Pricing can change by scope and date; confirm current terms directly with the provider. Only valid web sources are linked below.

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