Aira

• Pricing model: Custom-quoted monthly retainer for ongoing digital marketing services, with service-specific minimum monthly budgets published on Aira's own site. Evidence most clearly supports retainer-based engagements for SEO and Digital PR rather than per-lead or pay-per-appointment pricing.
• Starting price: £3,000 / month
• Typical range: £3,000-£5,000+ / month
• Billing: Monthly retainer / ongoing service engagement; custom quote by channel and scope.
• Contract terms: Aira says it would usually recommend a 12-month contract for both Digital PR and SEO, though alternate lengths may be discussed.
• Guarantee: No performance guarantee stated for SEO; Aira says it does not guarantee certain rankings, traffic levels, or sales numbers.

For the exact company matching the requested domain (aira.net), Aira does not publish a full rate card or package table, but it does publish service-level budget thresholds on its own site: Digital PR works best from at least £3,000/month, and SEO works best from at least £5,000/month. Third-party directory listings are less authoritative than Aira's own site, but they broadly align with a premium custom-services model: Agency Source lists a $5,000+ minimum project size and $150-$199/hr average hourly rate, while The Manifest lists a $5,000+ floor and DesignRush says pricing is 'Inquire.' Because those directory numbers are marketplace estimates/profile data rather than a first-party published fee schedule from Aira, treat them as directional only.

Aira engagements appear to start with a simple contract/onboarding phase and an in-depth understanding of the client’s business, then move into analysis and strategic planning, followed by agency-led implementation, ongoing testing/optimisation, and recurring reporting/adaptation. Across SEO, PPC, and Digital PR, Aira consistently describes a business-goal-first process, and past customers describe clear upfront process, simple onboarding, monthly predictability, and ongoing strategic suggestions.

1. 1

   Complete onboarding and align on ways of working

   Clients first go through a relatively simple contract and onboarding process. Aira also agrees communication preferences early and, for Digital PR, says onboarding usually takes a few weeks from contract while tailoring regular comms and calls around client preferences.

2. 2

   Immerse in the brand and business goals

   Aira spends time understanding the client’s company, goals, audience, how the business sells, and prior marketing history. Its Digital PR team explicitly calls this a brand immersion, and its PPC/SEO pages say they go in-depth on business goals rather than jumping straight into channel tactics.

3. 3

   Audit performance and identify opportunities

   After immersion, Aira reviews the website, content, links, technical issues, competitors, coverage/profile, and missed opportunities. Customer evidence also shows Aira presenting upfront processes for determining topics, while its own service pages describe critical analysis before action.

4. 4

   Build a prioritised roadmap and channel strategy

   Aira turns the analysis into a structured strategy with prioritised actions based on impact versus effort and business outcomes. One customer says Aira built an annual strategy around quarterly deliverables, and Aira’s service pages describe clear roadmapping, channel selection, and choosing the work most likely to move the needle.

5. 5

   Execute campaigns end-to-end under one roof

   Aira then carries out the work itself across content, code, campaign build, outreach, and production, coordinating implementation internally rather than handing over only recommendations. For Digital PR, Aira says it manages strategy through execution, outreach, and reporting, while clients mention receiving premium content and seeing Aira deliver consistently each month.

6. 6

   Run approvals, experiments, and ongoing optimisation

   During delivery, clients are asked for approvals on ideas and content, but Aira otherwise runs activity end-to-end and adapts involvement to the client’s preference. Customer evidence says Aira made strategic suggestions, experimented, and A/B tested constantly, while PPC pages describe regular optimisation reviews and Digital PR pages describe re-brainstorming new angles if a story does not land.

7. 7

   Report progress and refine month over month

   Aira provides recurring performance updates and treats reporting as an ongoing two-way discussion rather than a one-off report. Its SEO and PPC pages describe regular progress reporting tied where possible to leads, sales, ROI, and business outcomes, and a Uswitch customer says the team delivers predictably every month with a flexible plan when targets are not met.