We independently track 7 cold email agencies, scored on the same weighted criteria. Overall scores currently range from 39 to 81 (average 63/100), led by InboxArmy. This guide explains how the rankings work and what to weigh before you shortlist.
Every agency is rated on five weighted criteria. The overall score is the weighted average across the criteria for which data is available.
| Criterion | Weight |
|---|---|
| Website Presence | 20% |
| Search Visibility | 20% |
| Trust & Credibility | 20% |
| Market Presence | 15% |
| Customer Satisfaction | 10% |
Services most frequently listed across the cold email agencies we track:
Pricing models used by the 7 of 7 cold email agencies that disclose pricing: